Does the speed of a website impact the conversion rate? You can bet your bottom dollar it does! If you’re curious about how you can make more money by optimizing the loading time of your web pages, check out the adjoining infographic to this article.
Considering that 79% of the customers who believe they are waiting too much for a page to load will most likely not buy from that site again, any second counts. To be more specific, a second can cost you 7% in conversion, and a lower ranking in the search engines’ results.
The records also show that the longer the loading time, the bigger the bounce rate. 20% of the visitors decide to click away from the page if it takes more than 3.3 seconds to display the content, as opposed to only 12.8% if the same page loads within 2.4 seconds.
According to the stats provided by AutoAnything, they observed a 9% growth in conversion after splitting in half the waiting time. As a further matter, their sales increased by 13%.
On the same note, Edmunds.com has registered 17% more page views and has increased the ads revenue by 3% after cutting off 7 seconds of the loading time. These stats are impressive, considering that most of the content on the website consists of high-quality images, which usually require more time to load.
And if you’re still not convinced that the quicker a page loads, the more sales it can close, take a look at Amazon: only a 1-second delay can cause them $1.6 billion loss.
The same can happen to your online business as well. Rarely does it happen for a website’s speed to be fully optimized.
What measures did you take in the past year to make sure you’re not losing money because of the loading time?
Presented by Skilled.co , Greenice.net , Dots and Coms